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GRASSROOTS ADVOCACY TOOLS

When the going gets tough, the most important element of a legislative campaign can be grassroots advocacy. Legislators must hear that a constituent is concerned. LMV Consulting offers an aggressive grassroots advocacy campaign using an in depth client database and online grassroots solutions utilizing Capitol Advantage (CapWiz).

Capitol Advantage (CapWiz):
Our grassroots program helps individuals and organizations develop a powerful, effective voice with state legislatures and on Capitol Hill. CapWiz is the online grassroots and election cornerstone to more than 1,500 associations, corporations and nonprofits across the political spectrum as well as major portals and news sites.

Members can easily send customized letters to their legislators as well as search bills and voting records. On October 2, 2006 The Washington Post article, “Study Finds Missed Messages On Capitol Hill” identified significant issues surrounding deliverability of messages from constituents to Capitol Hill. The research shows CapWiz is unrivaled in ensuring messages are delivered with a 97.3% deliver rate (versus Voter Voice with an 83.8% deliver rate).

When an Alert is sent, members can easily send an email, fax or letter to their legislators using talking points developed for each issue as well as forward the alert to others.

From a management perspective CapWiz offers robust and flexible customized templates to help us deliver the message to our members. It also offers the ability to send media alerts and viral marketing using web-stickers on portals such as Yahoo to expand advocacy on public policy issues.

Our staff has been using this tool for over 6 years and that familiarity allows us to quickly send messages in a fast paced legislative battle.

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